Many brands have set themselves apart from their competition by creating gaps in product technology. That does not last long when manufactures build almost identical products to compete with each other.
When your tractor has all the same features as the color down the road you have to create brand differentiation through superior customer experiences and service. Ask your self this; as a customer what does it feel like when I walk through the front door? What does it feel like when I call for a part? What does it feel like when I'm looking for service? Can you answer these questions knowing that your customers see your dealership experience to be the best in your market. Do your customers get WOWED by your team?
Have you had a WOW experience before? You know what I mean; you walk away from some where and want to tell some one about how your routine day was turned into an exceptional one. When the next time you need something you drive past two places to get to that place you are now Loyal to. Now I'm going to tell you the disheartening part to this. That experience wasn't by accident; businesses that have a strong Customer Service Culture work hard at it everyday. They Plan, Train, Communicate and Celebrate Customer Service EVERYDAY; not just hang a sign over a desk and put a check mark in the box.
So the challenge is how do you create that culture? You have to Create the Brand Within the Brand. You have to make your customers Loyal to You, Your Team and Your Store through great service and winning attitudes. Don't wait for tomorrow start planing and executing today.
Smile it never hurt anyone before.
No comments:
Post a Comment