Friday, September 9, 2011

What’s the Strategy?

 What’s the Strategy?

Does your team get to pop the cork and celebrate every year? As a leader your focus is on beating all your goals and objectives. How do you and your team know they are taking the correct actions every week to accomplish this task? That would take properly executing a Strategic Plan.

Do you have a Strategic Plan in place to motivate your team to the results you are looking for? Most Dealership’s don’t and if they do does the team clearly know what it is? The first step is for the key decision players to review their current position; I would recommend a SWAT Analysis. Now they have to set the milestones they want to hit in the future. From here they should pick three key objectives that they want to achieve this coming year. For Example increase market share by 5%, or cut used inventory by 50%.

With the Objectives set you must educate your team about them. They need to know what you want to accomplish this year and what the Long Term Goal is. You have to put the expectation in place for them to understand what they need to focus on. And give them the tools and knowledge of how to get there. Successful dealerships invest in their staff’s education to achieve great results.

Then a tracking system needs to be put in place and kept up to date. Superstars can’t win if they don’t know the score. Records cant be broken if no one records the results. So often dealerships keep results to themselves and lose the opportunity to motivate their staff to victory. 

A wise friend always told me the following. If you always do what you have always done; you will always get what you have always got. What’s the Strategy; Its time to get one in place before it’s too late.

5 Keys to Implementing Strategic Plan

1.    Gain Knowledge
2.    Set Expectations
3.    Observe and Track Results
4.    Follow Up On Performance
5.    Have FUN


All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu

Change is not a destination, just as hope is not a strategy.
Rudy Giuliani

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