Does your team get to pop
the cork and celebrate every year? As a leader your focus is on beating all
your goals and objectives. How do you and your team know they are taking the
correct actions every week to accomplish this task? That would take properly
executing a Strategic Plan.
Do you have a Strategic
Plan in place to motivate your team to the results you are looking for? Most
Dealership’s don’t and if they do does the team clearly know what it is? The
first step is for the key decision players to review their current position; I
would recommend a SWAT Analysis. Now they have to set the milestones they want
to hit in the future. From here they should pick three key objectives that they
want to achieve this coming year. For Example increase market share by 5%, or
cut used inventory by 50%.
With the Objectives set you
must educate your team about them. They need to know what you want to
accomplish this year and what the Long Term Goal is. You have to put the
expectation in place for them to understand what they need to focus on. And
give them the tools and knowledge of how to get there. Successful dealerships
invest in their staff’s education to achieve great results.
Then a tracking system
needs to be put in place and kept up to date. Superstars can’t win if they
don’t know the score. Records cant be broken if no one records the results. So
often dealerships keep results to themselves and lose the opportunity to
motivate their staff to victory.
A wise friend always told
me the following. If you always do what you have always done; you will always
get what you have always got. What’s the Strategy; Its time to get one in place
before it’s too late.
5 Keys to Implementing
Strategic Plan
1. Gain Knowledge
2. Set Expectations
3. Observe and Track Results
4. Follow Up On Performance
5. Have FUN
All men can see these tactics whereby I
conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu
Sun Tzu
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